How NAS Daily is exposed because of The Philippines

Youtube blogger Nas Daily has been accused of disrespect for Filipino culture during his visit there. I'll share my thoughts on why YouTube bloggers care only about views and how foreigners should behave being abroad (Philippines, Singapore). My honest view as a YouTube blogger and Singapore expat.

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WHAT IS THIS VIDEO ABOUT:
I'll explain why youtube bloggers sometimes take advantage of other people or even counties to gain views, likes and make CRAZY money out of it. You'll know why some foreigners come to Singapore, the Philippines, or other countries and don't want to learn and respect the local culture.

What happened? Youtube blogger and a founder of Nas Daily was recently accused of heavily disrespecting Filipino culture during his visit there. His name is Nuseir Yassin, and this is the guy who took a casual walk with Singapore's Prime Minister Mr. Lee Hsien Loong, and who mentioned before that he loves Singapore so much.

Let me give you a short overview of what happened from a perspective of a foreigner living in Singapore. It's an important topic for me as - firstly - I'm also living not in my home country, - secondly - I'm in the social media business too, so I know how content creators think and want to share it with you.

The latest allegation against NAS comes from Louise Mabulo, farmer, social entrepreneur, and chef from the Philippines. In her Facebook post, she explained that NAS arrived at her town to cover her story on The Cacao Project and her family took him in as a welcomed guest. Mabulo also mentions that NAS had no regard for local customs or cultures. After that, NAS responded in his Facebook page addressing these allegations, and then it just went back and forth.
So I don't want to go further in it because don't have enough evidence of who is right and who is wrong. Moreover, I personally used to watch NAS Daily vlogs and get inspired by them. I even met for coffee NAS Daily business partner here in Singapore. But!

I want to discuss a more important topic in general. If someone came to my hometown and started to complain about how miserable it is, I would feel bad. There is a famous proverb: When in Rome, do as the Romans do.

I moved to Singapore in 2018 intending to learn more about the country and the people. To be honest, here it's easier than in some other countries, as Singapore is a melting pot of different cultures and nationalities with considerable influence from the West as well. It means that Singaporeans, in general, are more inclusive and flexible with foreigners. At the same time, it is still many things for me to know in Singapore, and I make an effort to learn them here.

So coming back to NAS Daily. Why are content creators so like that? Besides being a blogger myself, I have many friends among Instagram and YouTube bloggers. All of them have one most important KPI or metric for their success - their views. So speaking about bloggers, and their growth hacking, they know they can get more views using their knowledge of what the audience wants.

So simple story sells better than the complex one. A nominal average viewer's IQ on YouTube is equivalent to a 12-years old kid. It's a context of when the one is chilling and taking his time on YouTube after a long working day. So these primitive video stories from NAS daily are very easy-to-consume YouTube content. And when you know that, you know how the YouTube algorithm works, you can be inclined to make use of it.

Please note: I'm not defending NAS and Nuseir Yassin. I don't know what he did. If he used this kind of approach and attitude towards Filipino culture and heritage, that's disgusting. I am just trying to explain what's going on in a blogger's head, especially money-oriented head.

That's why I don’t like to create shallow fast food kind of content. I'm personally always trying to go deeper and balance between easy to understand on the one hand but not so obvious and trivial content on the other hand. But what I know for sure is that you should never discriminate against other people, and you have to respect indigenous culture whatever you go.
And remember: Life is complex. It's not black and white. And that's why it's so interesting.

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Hey! I'm Max. This channel is for those who like to know more about life in Singapore, social media marketing trends globally, and to hear the stories of lifestyle business owners from all over the world. Two videos per week – Monday and Thursday 5 pm Singapore time. Enjoy! 😘

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